If you have having problems with video on your OptimizePress pages, this guide should help you resolve these issues.
Using Video on the Web
Using video on your websites can be a very powerful way to increase engagement with your audience, and improve conversions for your landing pages, sales pages and any marketing sites you create.
However, using video on the web can be complex and there are many factors that can contribute to issues with video.
The OptimizePress Platform includes our own “video player” element which can be used with external videos in MP4 format hosted on Amazon or a suitable video hosting service. However, just having a video in MP4 format is not enough to guarantee it will payback reliably on all devices and platforms
There are many other factors that can contribute to issues such as the original source encoding format, frame rate, optimization for web, file size, video dimensions and other factors.
If using embed code such as Youtube or Vimeo (or other sources), it is important to note that you don’t need to include extra html such as center tags which will break the video player for mobile devices, so please ensure that there is no extra code other than the iframe that is provided by your video hosting service.
It’s important to note that our video player has been extensively tested and will work perfectly with properly prepared video – so if you encounter issues it is because of the source file you are using or another factor. This guide will help you get past these issues so you can successfully use video on your OptimizePress pages
The Easiest Way to Get Video on Your Sites
By far the easiest way to get video on your sites is to use a professional video encoding and hosting service. This means that when you upload your video to your chosen service, they will encode your video (prepare it for web), and will provide you with an embed code to use on your OptimizePress (or any other) website.
Remember that it’s very important if you’re using video that it plays back fast and reliably – otherwise it can actually hurt conversions. So the services we use for video hosting are paid services, but we find the cost is easily covered by the extra profits that using video brings.
In our business we use a number of different services:
Vimeo Pro [$199/year]: http://www.vimeo.com/pro – Vimeo Pro is the professional service from video hosting service Vimeo. This provides 1000GB of video hosting per year (20/GB per week), and unlimited HD embeds bandwidth (so you will not pay more than $199 per year unless you have more than 20GB of videos to upload each week which is highly unlikely (our total video uploads are less than 20GB!)
Vimeo will provide you with an embed code and also give you options to customize the video player to fit with your site branding. There are no adverts or Vimeo branding so the viewer can focus on your video message
Wistia is another alternative – more expensive than Vimeo but provides more detailed analytics and additional video functionality should you need it.