You will usually encounter this error if you uploaded a plugin or a content template to the WordPress theme directory (WordPress Dashboard >> Appearance >> Themes).
Please ensure that when installing a plugin, please go to Plugins >> Add New
If you are going to install a content template however, please go to OptimizePress >> Create New Page >> Upload a content template in zip format
https://optimizepress.zendesk.com/hc/en-us/articles/203704616-How-to-install-a-content-template